Blog
Tips and strategies about performance
Filling in the gaps: the content enricher pattern with Enterspeed and Speedtrain
Source systems hold the facts, but applications need more than facts: descriptions, translations, SEO texts, categories. The content enricher pattern adds what's missing on the way through. Here's how it works with Enterspeed and Speedtrain, with humans on the loop.
Replace your CMS without a big bang: the strangler fig pattern with Enterspeed
Most CMS migrations end in a big-bang launch weekend, with a content freeze, a long checklist and a lot of crossed fingers. The strangler fig pattern takes a different route: replace the old system piece by piece while everything keeps running. Here's how it works with Enterspeed.
One model in the middle: the canonical format pattern, and how Enterspeed does it
Every new app or source system you add to a point-to-point setup multiplies the integration work. The canonical format pattern flips that around. Here's how it works, where it usually goes wrong, and how Enterspeed handles it.
Enterspeed and n8n: Data orchestration meets workflow automation
A system holds the only complete product record and connects to nothing else. Enterspeed is now a node in n8n, which puts that data on one schema every workflow can read.
Toke-ns, or how I spent my summer holiday
Most people came back from summer with a tan. I came back with three graphs. Turns out more data makes AI worse, not smarter – here's why.
26/08/2026
We built one integration with n8n. It came with a thousand more.
Data stuck in a spreadsheet, an FTP drop, or a PIM with no connector? If n8n can reach it, Enterspeed can now use it.
Ask your data anything: a hands-on demo of the Enterspeed Query MCP
Your data already lives in Enterspeed – in your PIM, ERP, CRM etc. All sitting in one fast, clean layer. But getting answers out of it meant writing queries. Until now,
26/05/2026
JAKALA joins Enterspeed as Gold Partner
We're welcoming JAKALA as a Gold Partner – and our first joint Nordic project is already live.
22/04/2026
We just got a new investor – and it's someone you definitely know
Big news! Salling Group, one of Denmark's largest retail groups, just invested a double-digit million DKK in Enterspeed through their investment fund Salling Seeds – becoming a minority shareholder. Our founders are still at the helm. We keep the direction. And we just got a whole lot of rocket fuel 😀
10 things about controlling AI and their hallucinations
Every retailer using AI for content has encountered hallucinations. This white paper covers 10 practical ways to control AI outputs – and build systems that catch errors before they reach a customer.
10 things you need to know about AI and governance
Most retailers are doing AI governance backwards. This white paper covers the 10 real challenges that will make or break your AI initiatives in retail.
18/11/2025
Our Shopify destination is here!
Our Shopify integration is here! Sending products to Shopify just got a lot easier. We’re introducing the Enterspeed Shopify Destination in preview.
Introducing the Enterspeed Query API
Dynamic lists, native filtering, and faster builds – right inside Enterspeed. This is for anyone who’s worked with larger lists in Enterspeed. Because we see you 😉
