Peak trading
Fast and complete on your busiest day
Speed sells. In retail, a mobile site that loads 0.1 seconds faster converts 8.4% more shoppers on average. A page that waits for five systems is only as fast, and as complete, as the slowest one.
SourceDeloitte, Milliseconds Make MillionsCommissioned by Google
Without Enterspeed, the product page waits for five backend systems and fills in piece by piece. When one goes down, its part of the page goes missing.
Illustrative example, not customer data.
Every page a customer waits for
- Product pages. Price, stock and delivery show together, so shoppers can add to basket straight away.
- Category pages. Every product tile shows its price and stock, ready to filter.
- Related products. They stay on the page, even when a system is down.
- In store. A colleague checks stock across stores on store wifi and answers the customer on the spot.
- Account pages. Orders and loyalty points load together when the customer logs in.
Ownership and lock-in
One more thing to own, or one less
Most teams composing a page already maintain a backend-for-frontend. That is the code this replaces.
The backend-for-frontend you own
- Frontend teams build a backend-for-frontend to compose the response
- The team owns that code forever
- The person who wrote it leaves, and the knowledge goes with them
- Every new channel is another fan-out to own
A managed composition service
- Enterspeed replaces the custom BFF and moves composition off the hot path
- Your PIM, commerce engine, fulfilment, CRM and search platforms remain the authoritative sources
- Versioned contracts mean a backend shape change does not require a frontend release
- When a source is down, the last known good state is served instead of failing the request
Lock-in is a fair question. The composed data model is yours, your source systems stay authoritative and can be read directly if you choose to, and adoption is non-invasive with no migration. There is a documented escrow process and exit path.
