Channel readiness
Every channel ready before the campaign
Each channel checks your products against its own rules. Enterspeed runs the same checks before you send, so every product that passes goes live on campaign day. A product that fails is held back, and you see which field is missing.
Two weeks before a campaign, the spring range is checked against each channel's rules before anything is sent. A trail jacket is held because it has no GTIN, which Google Shopping needs, and a rain shell is held because it has only one of the three images Zalando needs. Both are fixed. On campaign day every product is live on Google Shopping, Amazon, Zalando, the reseller catalogue and Meta Shop.
You see every held product and the reason before the feed goes, not in next week’s rejection report.
- Google Merchant CenterCut rejections to near zeroFixed before the feed is submitted
- Marketplace feedsTurn rejected feeds into accepted onesBy filling the required attributes
- New marketplacesLaunch in daysWith their own taxonomy and attributes
What teams ask
Enterspeed sits between your PIM and your feed manager
Your PIM stays the system of record, and your feed manager still does the sending. Enterspeed works in between.
Your sources
Author the product data
PIM, ERP, supplier files and local teams
Enterspeed
Decides what is fit to send
Composes, enriches and checks, per market
Your feed tool
Does the sending
Feed manager and integrations
Channels
Your partners
(Amazon, Zalando, Google Shopping)
Does our PIM stay the master?
Yes. It keeps governing the attributes it owns. Enterspeed fills the gaps that span several systems.
What about channels we already run?
They stay connected. A new marketplace is a mapping, not a rebuild.
What if a channel changes its rules?
The check changes with it. You see what fails before the next submission.
Can we see what each channel rejected?
Yes. Enterspeed records what went live on each channel and what it rejected.
