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About us

We've been where you are

Enterspeed is a data orchestration and AI content platform for retail and e-commerce enterprises in Europe and beyond. It moves product, price, and stock data from every backend system to every webshop, market, and AI agent, and uses AI to enrich product content at scale.

Built by people who spent years fixing the exact problems Enterspeed solves.

Born out of frustration. Built out of experience.

We stopped complaining and started building.

We didn't invent Enterspeed in a vacuum. We built it because we'd spent years on the other side of the table – working with some of Scandinavia's largest e-commerce businesses, watching good teams lose time, money, and sleep to the same avoidable problems.

Slow legacy systems. Data scattered across five platforms. New tech initiatives stalled because the underlying data was a mess. Product content that took weeks to update across markets. Sound familiar?

So we stopped complaining and started building.

Enterspeed is what we wished had existed – an enterprise-grade data orchestration platform that connects your systems, structures your data, and gets it where it needs to go. Fast, clean, and without ripping out what you've already built.

We're based in Aarhus, Denmark – and we work with retail and e-commerce businesses across Europe and beyond.

ISO/IEC 27001 ISMS · Microsoft ISV Success partner · Available on Azure Marketplace

Enterspeed's Information Security Management System is certified by Insight Assurance.

Microsoft logo ISO/IEC 27001 ISMS certification mark  

Meet the founders

Enterspeed was founded in Aarhus, Denmark, in May 2020 by Toke Lund, Emil Rasmussen, and Morten Thusgaard. All three had spent years building and fixing digital platforms for some of Scandinavia's largest retail and e-commerce businesses – and got tired of watching the same problems slow good teams down.

Enterspeed's founders, from left: Toke Lund, Emil Rasmussen, and Morten Thusgaard
From left: Toke Lund, Emil Rasmussen, and Morten Thusgaard.

Toke Lund

Co-founder and CEO

Toke spent more than 12 years working with tech stacks at companies like the LEGO Group and Salling Group, Denmark's largest retailer, as well as in management consulting. His passion is simplifying what has become far too complicated – which is more or less the job description for Enterspeed.

Toke on LinkedIn →

Emil Rasmussen

Co-founder and CTO

Emil has more than 20 years in web technology, most of them at one of Denmark's leading digital development consultancies as developer, architect, product owner, and team lead. Enterspeed is his third start-up, and he heads up the engineering team building the platform.

Emil on LinkedIn →

Morten Thusgaard

Co-founder and COO

Morten has spent more than a decade on e-commerce business development and digital strategy in retail, at Ramboll Management Consulting, Salling Group, and Novicell. At Enterspeed, he gets to help companies achieve digital agility while building a workplace with room for a life outside it.

Morten on LinkedIn →

Today, we're around 20 people, with about half of us in engineering.

Follow along on LinkedIn.

What Enterspeed does

Get ready for flexible, fast, and efficient data flows

Enterspeed orchestrates data between your backend systems – ERP, PIM, CMS, whatever you're running – and every place your customers meet your products. If it lives somewhere in your stack, Enterspeed can move it, structure it, and deliver it where it needs to be.

No manual fixes. No integration spaghetti. No waiting for IT to untangle something before you can launch a campaign. Five parts, one platform – start with one, or use them all.

What makes Enterspeed different

15×faster product onboarding
99%approved automatically
+40%time on site
+12%clicks from Google Shopping

XL-BYG and Nordic retail clients, in production. Results reflect their own experience, not a guarantee.

We don't stop at enrichment

Plenty of tools can enrich product data. Enterspeed works across all of it – products, prices, stock, content, and customer data – and delivers it live through one data layer to your webshop, apps, search, marketplaces, and AI agents. Sub-second, via a global CDN. Not as an export someone has to move by hand.

Your systems stay where they are

Enterspeed works on top of the stack you already have. Your PIM, ERP, and CMS keep authority over their own data, and nothing is migrated, merged, or ripped out. Kentaur brought five systems into one flow – and removed custom code along the way.

AI with governance built in

Every output passes named quality checks – tone, factual grounding, forbidden terms, and regulated language – and your team decides what goes live, with versioned rules and one-click rollback. At XL-BYG, 99% of output is approved automatically, and product onboarding went from around 30 minutes to 2.

Built for AI agents, not just webpages

Preparing data for AI search is a start. Enterspeed also serves AI agents live – current price, stock, and content, matched to whoever is asking – without opening your ERP, PIM, or commerce engine. In our own tests, preparing the data up front cut the tokens for an enrichment task from 300,000 to 15,000.

Enterprise-grade by design

Multi-brand, multi-market, and built for the systems enterprises actually run. ISO/IEC 27001 ISMS – Enterspeed's Information Security Management System is certified by Insight Assurance. Uptime SLA on the Delivery API, depending on your agreement.

Who uses Enterspeed

Enterprises, especially in retail and e-commerce – and the people inside them:

  • Executives – CEOs, CMOs, and CDOs – who are expected to have an answer to what AI means for the business, and need to turn it into growth while the board asks about AI readiness
  • Heads of E-commerce and Master Data who need to cut time to market and stay compliant across sources, markets, and channels
  • Product and content teams who would rather validate than write the same product text for the hundredth time
  • Retailers selling across several markets, languages, and channels from one catalogue
  • Organisations running several backend systems – ERP, PIM, CMS, and commerce – that need to work as one
  • Retailers getting ready for AI shopping assistants and agentic commerce

We also work closely with agencies and integrators who build and run solutions on Enterspeed for these retailers.

How Enterspeed works

We've designed getting started to be low-risk: you see what Enterspeed does with your own data before you commit to anything big.

  1. Talk

    A conversation first

    It starts with a conversation about what's slowing you down today – your problems first, our product second. Book a demo.

  2. See

    A free demo on your own data

    We run a demo on a sample of your real data and show what Enterspeed does with it. Typical time to value is weeks, not months.

  3. Connect

    Connect your systems

    Pre-built Sync Connectors or our API connect the systems you already run – no migration needed. Our own team or one of our partner agencies handles the implementation.

  4. Grow

    Go live and keep improving

    After launch, one of our Customer Success Managers is your day-to-day contact, with the engineering team on hand for technical questions.

Support and communication

You can reach us by email or Slack, and depending on your agreement, we guarantee 99% monthly uptime on our Delivery API. You can follow how we actually perform, live, on our status page.

Feedback from customers and partners shapes our roadmap. If something isn't working, we want to know – here's how to ask questions or give feedback.

The team behind Enterspeed

We call them Enterspeedos – they don’t all love that…

Toke Lund (CEO)

👋 Toke Lund

CEO

tlk@enterspeed.com
 Morten  Thusgaard (  COO)

👋 Morten Thusgaard

COO

mwt@enterspeed.com
Emil Rasmussen (CTO)

👋 Emil Rasmussen

CTO

era@enterspeed.com
Christian Ejby (Head of Sales & Partnerships)

👋 Christian Ejby

Head of Sales & Partnerships

cej@enterspeed.com+45 29 60 40 32
Lars Dyrelund (Consultant)

👋 Lars Dyrelund

Consultant

ldy@enterspeed.com
Frederik Eriksen (Customer Success Manager)

👋 Frederik Eriksen

Customer Success Manager

fer@enterspeed.com
Jane  Skovbo (Head of Business Processes)

👋 Jane Skovbo

Head of Business Processes

jsk@enterspeed.com
Jesper Weber (Developer Experience Engineer)

👋 Jesper Weber

Developer Experience Engineer

jlw@enterspeed.com
Alex  Karlsen (Principal Engineer)

👋 Alex Karlsen

Principal Engineer

ajk@enterspeed.com
Elgars  Logins (Lead Engineer)

👋 Elgars Logins

Lead Engineer

elo@enterspeed.com
Brian Melin (Senior Software Engineer)

👋 Brian Melin

Senior Software Engineer

bme@enterspeed.com
Mathias Hove (Senior Software Engineer)

👋 Mathias Hove

Senior Software Engineer

mho@enterspeed.com
Viktor Søndergaard (Senior Software Engineer)

👋 Viktor Søndergaard

Senior Software Engineer

vso@enterspeed.com
Emil Nyborg (Senior Software Engineer)

👋 Emil Nyborg

Senior Software Engineer

eny@enterspeed.com
Máté Kornidesz (Software Engineer)

👋 Máté Kornidesz

Software Engineer

mak@enterspeed.com
Attila Tonács (Content & Demand Marketer)

👋 Attila Tonács

Content & Demand Marketer

ato@enterspeed.com
Rasmus  Romm (Product Advisor)

👋 Rasmus Romm

Product Advisor

rro@enterspeed.com
Andreas Isager (Marketing Operations Intern)

👋 Andreas Isager

Marketing Operations Intern

Bjarke Justesen Karlsen (Student Software Engineer)

👋 Bjarke Justesen Karlsen

Student Software Engineer

bka@enterspeed.com

This bunch is one of the cornerstones of Enterspeed. They're a tight-knit group with deep roots in e-commerce, data architecture, and product engineering – and they care a lot about getting things right.

Some work from the office in Aarhus every day. Others work remotely.  But all of them show up to the daily team call, where talk product and company – and spend a fair amount of time having fun together (according to Toke, too often at his expense).🥳

If that sounds like somewhere you'd like to work – we're occasionally hiring.

Key facts about Enterspeed

Key facts about Enterspeed A/S
Company nameEnterspeed A/S
TypeData orchestration and AI content platform
FoundedMay 2020
FoundersToke Lund (CEO), Morten Thusgaard (COO), and Emil Rasmussen (CTO)
HeadquartersAarhus, Denmark
Websitewww.enterspeed.com
Core offeringEnterspeed Core, Speedtrain, Context Graph, Agent Context, and Catalogue Agent
Built forEnterprises, especially in retail and e-commerce – from executives to Heads of E-commerce and their teams
MarketsEurope is our core market, and we've also delivered for customers in the US and Asia
PricingPriced per project, based on your use case. Free demo on a sample of your own data. See examples of real use cases on our pricing page.
Contract termsDepends on your agreement – see our Terms of Service.
IntegrationsUmbraco, Sitecore, commercetools, Shopify, Algolia, Elasticsearch, Elastic App Search, Relewise, Clerk.io, Typesense, Azure Service Bus, n8n, and webhooks. Contentful, Contentstack, and Struct PIM in beta. Any other system via API.
Security and complianceISO/IEC 27001 ISMS – Enterspeed's Information Security Management System is certified by Insight Assurance. GDPR-compliant. See our Trust Centre.
PartnershipsMicrosoft ISV Success partner, available on Azure Marketplace. Gold Partners: JAKALA and Novicell.
CommunicationEmail and Slack support. Uptime SLA of 99% on the Delivery API, depending on your agreement. Live status: enterspeedstatus.com
Notable clientsSalling Group, Carlsberg, Danish Crown, European Energy
TeamAround 20 people in engineering, customer success, sales, operations, and marketing
SocialLinkedIn, G2

Frequently asked questions

What is Enterspeed?

Enterspeed is a data orchestration and AI content platform that moves product, price, and stock data from every backend system to every webshop, market, and AI agent. It's built for enterprises, especially in retail and e-commerce, and was founded in Aarhus, Denmark, in 2020.

Do we need to replace our PIM, ERP, or CMS?

No. Enterspeed works on top of the systems you already run, and they keep authority over their own data. Pre-built Sync Connectors or our API read what changes and push only the updated records.

How quickly can we see value?

Usually within weeks. We start with a free demo on a sample of your own data, so you see results before you commit.

How is Speedtrain different from using ChatGPT?

Speedtrain is a governed workflow, not a chat window. It works with your rules, termbase, and brand guidelines, has quality checks and human approval built in, and distributes approved content to every channel via API.

Can we control tone of voice and compliance?

Yes – that's the point. You give Speedtrain your brandbook, termbase, legal phrasing, and forbidden words, and every output is checked against them before it's approved.

Which systems does Enterspeed integrate with?

Ready-made integrations include Umbraco, Sitecore, commercetools, Shopify, Algolia, Elasticsearch, Relewise, Clerk.io, and Typesense, with more in beta and on the roadmap. Everything else connects through our API – that's how customers have connected systems like Perfion PIM and Dynamics CRM.

Can AI agents access our catalogue safely?

Yes. With Agent Context, agents read a composed, read-only version of your catalogue, and your ERP, PIM, and commerce engine never open to them. Every answer respects who is asking, so each customer sees the price they're entitled to.

How much does Enterspeed cost?

Every project is different, so we price based on your use case rather than fixed price points. Our pricing page shows examples based on real use cases, and we offer a free demo on a sample of your own data, so you see the value before you commit.

What uptime do you guarantee?

Depending on your agreement, we guarantee 99% monthly uptime on our Delivery API, backed by service credits if we fall short. Our live and historical uptime for every service is public on our status page.

Is Enterspeed secure and GDPR-compliant?

Enterspeed's Information Security Management System is certified to ISO/IEC 27001 by Insight Assurance, and we're GDPR-compliant. You'll find our security documentation in the Trust Centre.

Do you work with agencies?

Yes. Agencies and integrators build and run solutions on Enterspeed for retailers, and JAKALA and Novicell are among our Gold Partners. If you already have an agency you like working with, we're happy to bring them in. Read about our partner programme.

We don't build in a vacuum

The market tells us what to build next. We just make sure we're listening.

Enterspeed exists because we paid attention to what businesses were actually struggling with – not what we assumed they were. That hasn't changed.

User feedback, partner input, and real customer challenges are what shape our roadmap. If something isn't working, we want to know. If the market is moving in a direction, we want to move with it – ideally before anyone has to ask.

That's how a platform stays relevant. And it's how we intend to keep earning your trust.

Check out more about how to ask questions or give feedback 👉

Ready to try out Enterspeed? 🚀

Start connecting & combining your services today

Solutions

Product OnboardingPublish-ready product dataGoverned AI contentReplatform and migration
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