DocumentationLogin
Enterspeed logo
Replatform and migration

A new webshop with better product data

Your replatform moves the product data anyway. Let it arrive checked for every market and channel, while the webshop keeps trading.

Migration

Land with better data than you left

Lift and shift copies the product data across exactly as it is, mistakes included. Migration as Transformation is the Enterspeed service that changes the data on the way through, so the budget buys a better catalogue rather than a copy of the old one.

Lift and shift
  • Legacy data moves across in the shape it was already in, so the new system inherits the old problems.
  • You correct the same attribute in three systems, and the old structure follows you into the new one.
  • The cutover is a single weekend, and everything has to be ready at once.
  • When something arrives wrong in the new system, nobody can say which step did it.
With Migration as Transformation
  • Units and taxonomy are normalised on the way through, and gaps are recorded rather than silently filled in.
  • Your old attribute structure is mapped to the new one, so three legacy systems can become one during the migration.
  • Categories go live as they become ready, so the business keeps trading and you can pilot one product family first.
  • Every record keeps its lineage from source file to published product, so an error traces back to the original intake.

The new system launches with complete records and a lineage from supplier file to published product, so budget goes into the transformation rather than into moving the same data to a new database.

Two ways to migrate

Transform on the way through

The service takes what your legacy systems hold and delivers it in the shape the new one expects.

ERPKESTORUN SHOE BLK420.28 kg
PIMKestoRunning shoe, blackEU 42280 g
Old webshopKestoRunning shoeUK 8no weight
Lift and shift
Mixed data
BrandKESTO
TypeRUN SHOE BLK
SizeUK 8
Weight280 kg
Colourmissing
?Denmark?Sweden?Norway
Enterspeed
ConsolidateNormaliseCheck marketsFill gaps

1Consolidate

KESTO · RUN SHOE BLK Kesto · Running shoe, black Kesto · Running shoe Kesto · Running shoe, black

2Normalise

Weight0.28 kg280 g280 g
SizeUK 8EU 42EU 42

3Check markets

DenmarkSwedenNorway
Colourmissing

4Fill gaps

TypeRunning shoe, black
ColourmissingBlack
NorwayNorway
Checked data
Kesto
Running shoe, black
SizeEU 42
Weight280 g
ColourBlack
DenmarkSwedenNorway

One version, ready for every market

Illustrative example, not customer data.

Scope

Your destination system stays authoritative

Enterspeed composes and delivers. Your new e-commerce or PIM system owns the published record.

  • During the migration

    Prepared for the destination

    The service prepares the data, enriches what is missing, and delivers it in the shape the new system requires.

  • At cutover

    The destination owns the record

    Once a product has migrated, the destination system is authoritative for it. Replatforming to Shopify, Shopify owns the live product. Consolidating into a new PIM, that PIM is the master once the category has cut over.

  • After the migration

    The transformation stays in place

    Supplier intake keeps being normalised and readiness keeps being checked per channel, so the new system goes on receiving clean records. Your backends stay decoupled and authoritative, and the data quality work is not thrown away when the project closes.

Ready to try out Enterspeed? 🚀

Start connecting & combining your services today

Solutions

Product OnboardingPublish-ready product dataGoverned AI contentReplatform and migration
Enterspeed logo

© 2020 - 2026 Enterspeed A/S. All rights reserved.

Made with ❤️ and ☕ in Denmark.