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Product onboarding

New products live in four markets in a day

Onboard 100 products in under 10 minutes, on the systems you already run. By hand, the same products can sit in the ERP for weeks.

Onboarding, before and after

100 products in less time than one takes by hand

Speedtrain, from Enterspeed, writes the attributes and copy for each market from your own source data and checks them against your rules. Your specialists review the results instead of typing them.

  • By handStill on product 1. One product takes 30 to 60 minutes.
  • With Speedtrain100 products passed and written back to your PIM in under 10 minutes.

In the time it takes someone to correct the unit and category of one product by hand, Speedtrain checks 100 products. 60 pass immediately, 35 pass a quality check, 4 need a quick retry and 1 needs your judgement. All 100 pass and are written back to your PIM.

By hand: 30 to 60 minutes per product. Speedtrain: a typical run of 100 products in under 10 minutes.

“Our product specialists validate rather than write. That uses their expertise better.

Kim Portz Knudsen, Head of Webshop, XL-BYG

Onboarding by hand
  • Someone opens the supplier's spreadsheet and fixes the units and categories by hand.
  • Someone fills in the missing attributes, then writes the copy again for each market.
  • Someone checks the brand and compliance rules, one product at a time.
  • Someone publishes the product to the website, the app and the feed, each a different system.
With Speedtrain
  • Units and categories are fixed on arrival, and gaps are flagged rather than guessed.
  • Attributes and copy for each market are written from your own source data.
  • Brand and compliance checks run before anything publishes. About 60 per cent passes first time, and your specialists review what needs a decision.
  • The website, the app and the feed show the same product, because Enterspeed sends one version to every channel.

Try Speedtrain on your data

Customer story

XL-BYG went from 30 minutes to 2

A Danish builders' merchant running three websites, thousands of products and constant assortment change.

Onboarding per product

30 min2 min

Quality checks included.

Approved automatically

99%

Reflects XL-BYG's own workflow and data quality. The general expectation is about 60 per cent approved first pass.

Time on site

+40%

Across four categories.

Catalogue processed

45%

In three months.

Read the 99 per cent with its caveat. It reflects XL-BYG's workflow and data quality, not a number to expect on day one. The general expectation is 100 products in under 10 minutes, with about 60 per cent approved on the first pass.

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Product OnboardingPublish-ready product dataGoverned AI contentReplatform and migration
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