Onboarding by hand
Bought weeks ago, still not sellable
A product can sit in the ERP for three weeks before it's published anywhere. That gap, not the buying, is the bottleneck.
Done by hand, every time
- Someone opens the supplier's spreadsheet and normalises the units and taxonomy by hand
- Someone fills in the missing attributes, then writes the copy again for each market
- Someone checks the brand and compliance rules, one product at a time
- Someone publishes it to the website, the app and the feed, each a different system
Every launch is a project
File arrivesLive
Three weeks in the ERP30-60 min per product
- Every new market is a project rather than a launch
- Campaign deadlines mean cut corners or overtime
- Specialists run the same check hundreds of times a week
- The page, the feed and the store screen each say something different
You need the launch backlog cleared before peak season without temporary staff. The constraint is not the buying decision or the supplier's data. It is the 30 manual minutes between the file arriving and the product going live.
How it works
From supplier file to published
Speedtrain takes a supplier file and turns it into publish-ready product data for every market and channel in minutes.
- 1
Intake
Units and taxonomy are normalised straight from the messy feed, and the gaps are recorded rather than silently filled in.
- 2
Enrich
Missing attributes are completed by per-attribute rules that are versioned and testable. Every value keeps a record of where it came from and how sure the system is, so guesses are countable.
- 3
Write and check
Titles, SEO descriptions, translations and campaign variants are generated from one product truth. The compliance checks run before anything publishes, and whatever needs a human decision is flagged.
- 4
Publish
One representation is projected into each channel dialect, and change detection reworks only what moved. Each channel keeps a record of what went live, when, and what was rejected.
Your PIM, DAM and automation tools keep their jobs. Speedtrain reads from the sources you already run and writes back into them, so there is nothing to migrate and no new system to learn up front.
Customer story
XL-BYG went from 30 minutes to 2
A Danish builders' merchant running three websites, thousands of products and constant assortment change.
Onboarding per product
30 min2 min
Quality checks included.
Approved automatically
99%
Reflects XL-BYG's own workflow and data quality. The general expectation is about 60 per cent approved first pass.
Time on site
+40%
Across four categories.
Catalogue processed
45%
In three months.
Read the 99 per cent with its caveat. It reflects XL-BYG's workflow and data quality, not a number to expect on day one. The general expectation is 100 products in under 10 minutes, with about 60 per cent approved on the first pass.
Our product specialists validate rather than write. That uses their expertise better.
Kim Portz KnudsenHead of Webshop, XL-BYG
Your team's role
The typing goes, the judgement stays
Product specialists validate rather than write, and nothing publishes until it has passed the checks.
Generation is grounded in your own source data. Your rules on tone, brand, legal language and forbidden words are inputs to Speedtrain rather than afterthoughts, and Govern flags gaps instead of inventing content to fill them.
The 80 per cent that is auto-approved earned it by passing the rules you set, not because nobody looked. What remains is approving the exceptions and validating what the system flagged, which is the work that actually uses a specialist's expertise.
The team stays in control of what publishes, and stays in the systems they already know. Speedtrain writes into the PIM, DAM and content tools you already run.
You either absorb rising volume without more hours, or you miss the campaign because content was late. Speedtrain removes the bottleneck.
