Localisation
Open a market, not a content project
Every market needs different wording, so a new one usually means a translation round and a new budget line. Speedtrain, from Enterspeed, writes that wording from the product data you already hold.
Markets live
2
Translation budget
Unchanged
Two new markets this year, with no new budget line.
Illustrative example, not customer data.
Before the launch
Ready before you set the launch date
A market opens in days rather than weeks, and your team steps in only where a decision is needed.
- 1You
Set the market
Choose its language, currency and product selection.
- 2Speedtrain
Writes the copy
Every product, in local tone, with the claims and wording that market allows.
- 3Your team
Approves what needs a decision
Only the products your brand rules flag reach a person. The rest go straight to ready.
- 4You
Pick the date
You see how many products are ready, then set the launch date. The market opens that day automatically.
After the launch
What changes once a market is live
Every change reaches a live market without a new translation round.
- A product fact corrected in your master data stays wrong in every market's translation until someone catches it.
- A customer clicks a search result meant for another market, lands on a page in the wrong language and currency, and leaves.
- Each market invents its own category names, so nothing rolls up in group reporting.
- When a fact changes, every market's copy is written again from it.
- Every customer lands in their own market's language and currency, set before the page loads.
- One category tree has local labels for each market, so group reporting still adds up.
