Localisation
Open a market, not a content project
Every market needs different wording, so a new one usually means a translation round and a new budget line. Speedtrain, from Enterspeed, writes that wording from the product data you already hold.
Markets live
2
Translation budget
Unchanged
Two new markets this year, with no new budget line.
Sweden · Live
Denmark · Live
Norway · Not live
Finland · Not live
Illustrative example, not customer data.
A new market becomes a configuration rather than another copy of everything you already maintain, and localisation spend stops growing faster than the markets it opens.
After the launch
What changes once a market is live
The work that came with every new market moves from writing to approving.
A new market by hand
- Every product goes out for translation, and the round takes weeks.
- A spec corrected in the PIM stays wrong in every market's translation until someone catches it.
- A Swedish shopper clicks a Danish search result, lands on a page in Danish kroner, and leaves.
- Each market invents its own category names, so nothing rolls up in group reporting.
- Nobody can say how many products are ready until launch week.
With Enterspeed
- Speedtrain writes each market's copy in local tone, against your brand rules.
- When a fact changes, every market's copy is written again from it.
- Every shopper lands in their own market's language and currency, set before the page loads.
- One category tree carries local labels, so group reporting still adds up.
- You see how many products are ready before you set the launch date, and your team approves only what needs a decision.
