Source and approval
AI drafts, with a trail legal can sign
Generated copy usually stalls in pilot because nobody can show where a claim came from. Speedtrain, from Enterspeed, generates product content from your own data against your own rules, and keeps the claim, its source, the check result and the approval together as one record.
- AI on its own"At 380 g it packs into its own pocket, has a 20,000 mm waterproof rating and is 100% eco-friendly." Nothing is checked, no claim has a source, and the eco claim goes out unchecked.
- With SpeedtrainEach claim is checked against your rules and traced to its source. "100% eco-friendly" fails the legal wording rule and is rewritten as "a shell made from 60% recycled polyester". Then everything is kept as one record.
The same product description is generated twice. With AI on its own, nothing is checked and the claim "100% eco-friendly" stays in the text. With Speedtrain, the weight passes the locale rule and comes from PIM product data, the waterproof rating passes the required mention rule and comes from the supplier spec sheet, and "100% eco-friendly" fails the legal wording rule and is rewritten as "a shell made from 60% recycled polyester" from the ERP material record. The three checks are then kept together as one record and the description goes live.
Illustrative product, not customer data.
Every claim is checked against your brand and legal rules before anything goes live, and a claim that fails is rewritten and checked again. Legal gets one record that survives an audit. Your PIM, ERP and content management systems stay where they are. Speedtrain reads from them and writes back once the approval is on the record.
Alongside your PIM
Your PIM enriches attributes. It does not govern them
Your PIM enriches from what the PIM holds, and writes back without an approval step.
Enrichment you cannot ship
- Sees PIM data, and nothing from ERP, supplier feeds or market context
- Cannot say which of its suggestions are guesses and which are facts
- Does not know your brand rules or your regulated wording per category
- Writes an attribute back with no approval step in front of it
Enrichment with a decision behind it
- Pulls from PIM, ERP, supplier feeds and market context
- A confidence on every value, so guesses are countable
- Your per-attribute brand and compliance rules run before anyone reads it
- Not tied to one model, so the checks stay yours as models change
- Writes back when a person with approval rights allows it
The PIM stays your system of record. Speedtrain governs what passes between your sources and your channels. When a spec change lands in the PIM it regenerates the content rather than leaving six translations out of step.
