We just got a new investor – and it's someone you definitely know

Big news! Salling Group, one of Denmark's largest retail groups, just invested a double-digit million DKK in Enterspeed through their investment fund Salling Seeds – becoming a minority shareholder.

Our founders are still at the helm. We keep the direction. And we just got a whole lot of rocket fuel 😀

This is so much more than “just” capital. It's a strategic investment from a partner who understands retail from the inside out.

Why Salling Group: Smart money with deep understanding of retail

We were very specifically looking for "smart money" – someone who doesn't just believe in the product, but who understands the market we're built for.

And boy, did we find that.

Salling Group brings deep knowledge of enterprise retail and a strong international network. That's exactly the combination we need to accelerate our international growth. And there's a personal dimension to this too. Earlier in their careers, both CEO Toke and COO Morten spent several years at Salling Group (then Dansk Supermarked) – leading digital growth, e-commerce, and omnichannel initiatives. So they know the business from the inside. That means this partnership starts with years of shared context.

It makes sense: Built to make data AI-ready 

Retail is getting more complex. More markets, more channels, more AI-driven tools competing for consumer attention. And underneath all of it, the same fundamental requirement: clean, structured, connected data.

That's what Enterspeed is built for. We help enterprises get their product, pricing, and content data AI-ready – across systems and markets. Not a layer on top of what you already have. The foundation that makes everything else move faster.

We’re becoming a faster Enterspeed for a market that can't afford to wait

This investment accelerates everything we're already doing. We're hiring across the organisation and speeding up product development. Not because we were unsure of the direction – but because we now have a major investor actively helping shape the platform.

For our customers, it means a faster-moving Enterspeed – with an even closer connection to the challenges enterprise retail actually faces.

Read Salling groups press coverage here → Salling Seeds investerer i AI-virksomheden Enterspeed