An assistant describes a product you stopped selling last season and names you as the source. Competitors show price and availability in search results while you show a blue link. Half your catalogue is not indexed and nobody can say which half. The feed and the page disagree, so your structured data is wrong.
You have no way to baseline how often AI answers cite your brand or products per market, and no mechanism to move that number. Every market launch or product refresh restarts the crawl-and-index cycle, and new products miss the demand window.