Migration today
The mess moves with you
Lift-and-shift carries the technical debt into the new platform, and the budget goes on the move rather than the transformation.
What the data looks like now
- The product sits in the ERP for three weeks before it can be published anywhere, waiting on attributes and copy
- Supplier data arrives as a PDF or a bad spreadsheet
- The same product is described four different ways
- You correct the same attribute in three systems, and translation goes out for two weeks and comes back wrong
- You cannot see what is missing until a channel rejects it
The same problems, new platform
- The incomplete records and the duplicated attributes move into the new system with you
- The budget is spent on the move, not the transformation
- The new platform launches with the same data quality problems the old one had
- The head of master data is still the queue everyone else waits for
Nobody can answer how many products are ready to publish in Finland today. Every channel is another export job, and the product page fans out to five systems and dies when one of them does.
How it works
Transform on the way through
Enterspeed Core is an AI data orchestration platform, and Migration as Transformation runs on it: it consolidates legacy sources, normalises and enriches them, and delivers clean records to the destination.
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Consolidate
Data from legacy systems is brought into one model with per-market extensions, so three legacy PIMs can become one during the migration.
- 2
Normalise
The Supplier Intake Gate normalises units and taxonomy on arrival and records gaps rather than silently filling them. Taxonomy Broker holds the mapping between your old attribute structure and the new one.
- 3
Check
The Readiness Dashboard shows completeness per market and dialect before anything publishes. An incomplete record does not export, the gap is visible, and Source Trail keeps the lineage from supplier file to published product.
- 4
Deliver
Sync Connectors deliver the transformed data into the new platform continuously. Categories go live as they become ready, so the business keeps trading and you can pilot the first product family before committing the whole catalogue.
Products missing a required attribute for a market do not block the migration, and the trading team knows exactly what needs finishing. When a channel rejects a feed you trace the error back to the original intake rather than guessing which transformation introduced it.
Common objections
Start with one category
You do not need clean data to begin, and you do not need to commit the whole catalogue at once.
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Our data is not clean enough
The gap report comes first
Run it on your current supplier files and product records to see what is missing for each market and channel before you design the transformation. Then map one product family, normalise its taxonomy and publish it while the rest of the catalogue stays where it is. The replatform happens in waves, not in one cutover weekend.
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This is what the PIM is for
It feeds the PIM, it does not replace it
The PIM authors. Migration as Transformation composes and enriches across ERP, supplier documents and market data, and shows the gaps the PIM cannot see. Consolidate three legacy PIMs during the migration and the new one receives normalised, complete records instead of raw supplier spreadsheets and duplicated attributes.
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It changes the data in transit
That is the point, and the part to explain
Generation is grounded in your source data, gaps are flagged rather than filled, and quality checks run before anything is approved. Your team spends its time on the 1 percent that actually needs judgement rather than typing the same attribute in three systems. It removes the manual work and keeps the governance.
Scope
Your destination system stays authoritative
Enterspeed Core composes and delivers. Your new e-commerce or PIM system owns the published record.
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During the migration
Prepared, not moved as is
Migration as Transformation prepares the data, enriches what is missing, and delivers it in the shape the new system requires. It does not replace your destination platform.
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At cutover
The destination owns the record
Once a product has migrated, the destination system is authoritative for it. Replatforming to Shopify, Shopify owns the live product. Consolidating into a new PIM, that PIM is the master once the category has cut over.
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After the migration
The model stays behind
It keeps normalising supplier intake, composing across ERP and market data, checking readiness per channel and delivering clean records to your new system. Your backends stay decoupled and authoritative, and the data quality work is not thrown away when the project closes.
