10 things you need to know about AI and governance

They build compliance frameworks before they understand what they're actually trying to control. Then something goes wrong – a wrong price live in three markets, a GDPR question nobody can answer, a brand inconsistency reaching 50,000 customers – and suddenly governance isn't a later problem anymore.

Here's what we've learned working with retailers across Denmark, Norway, and the UK: most companies struggling with AI governance don't have a governance problem. They have a data problem. Fix that first, and everything else gets considerably simpler.

This white paper covers the 10 things every Head of Ecommerce actually needs to know – not the theoretical framework, but the real challenges that will make or break your AI initiatives in retail.