B2C product content & data orchestration for eCommerce
One product truth. Every market, every channel.
Bring product data, pricing, inventory, and content together to launch products or markets faster, enrich product information at scale, and keep site performance fast. Add AI to keep copy on-brand in every language and deliver segment-ready content for products, newsletters, and campaigns.
How is this for reality?
How are you using AI today?
And is it consistent across teams?
How strong is your product information?
What are you doing to make it usable for AI bots and search?
How do you create content for different segments?
And can you do it at scale?
Do you spend critical hours versioning across channels?
- Manual moves and versioning slow product onboarding
- Brand consistency drifts when many hands touch the copy
- Customers aren’t all the same – your content shouldn’t be either
- Localisation and review loops eat scarce time
AI in practice for Retail
AI-accelerated and compliant content
For editors: AI suggests first drafts and translations that match your brand with governance built-in (terminology, approval-flow, version control).
Use it to create, validate, personalise, and distribute multilingual, channel-specific content. Terminology and style rules are applied, and all content is reviewed in a human loop. Read more about our Content Accelerator Service.
AI-assisted decisions
For leadership: On the same trusted data supply chain, help execs decide faster on campaign mix, spend allocation, pricing strategy, inventory/practice prioritisation – with governance and full audit.
Agent-to-agent data for copilots (MCP)
For tech: Deliver structured, metadata-tagged, real-time data to AI agents (dashboards, insight bots, assistants) without bespoke integrations. Read more about our Agent-to-Agent Orchestration Service.
The goal is data speed
without data chaos.
With Enterspeed, you keep data and content flowing and safe.
We’ve done it before
Trusted by retailers operating multi-store, multi-market setups.
Customer stories
Commerce site gains high speed in a composable architecture
Jane Skovbo
In a quest to create a smooth B2C shopping experience, a European retailer chose to develop a completely new commerce site. They also updated their existing B2B retail site. Enterspeed is part of both.
Customer stories
Retailer powers up PIM data on Umbraco Headless
Jane Skovbo
With a PIM system consisting of more than 500 suppliers and products many times that, this retailer needed to boost their e-commerce site and offer both B2B and B2C buyers high-performing UX.
Customer stories
A one brand, multi-store B2C franchise serves a lightning-fast user experience
Jane Skovbo
A major Danish franchiser wanted a new website with high UX and a great editor experience. And they wanted to start from scratch rather than risk dragging legacy into the new solution. The result is a modern site built on MACH architecture.
The pains we remove and the outcomes you get
High-velocity retail needs a single, reliable way to move product content from PIM to CMS to shop – without slowing campaigns or breaking SEO.
Often, retail teams juggle launches, translations, and promos on tight timelines. The risk is fractured product information and manual workarounds that slow revenue.
Enterspeed orchestrates the data pipeline and keeps all content on-brand, up-to-date, and fast.
Pain: Slow, manual updates
✔️ One governed workflow: Preview, approve, publish – safely.
Pain: Inconsistent product information & translations
✔️ AI-assisted on-brand drafting applies tone, terminology, languages, segments, and channels – with human approval before publish.
Pain: Slow time to market
✔️ Reusable mappings, translations, and market segmentation mean new stores go live in days, not weeks.
Pain: Multi-store content mess
✔️ One-to-many distribution from one product truth – proven at multi-store scale (25+ Shopify shops globally).
Three common use cases
Product information enrichment at scale
Patchy specs and uneven copy kill product onboarding – and translation queues slow everything down. We turn product truth into consistent, on-brand product information across categories and markets, with previews and human approvals.
AI assists with first drafts and translations while enforcing tone and terminology. And Enterspeed Core can feed search and retail-media (e.g., Algolia), so what shoppers read is exactly what search indexes.
Market expansion, fast
New markets shouldn’t take weeks. Locale packs (language, currency, imagery, tax/legal text) and tested mappings bring new markets online in days. You reuse content where it makes sense and localise where it matters – without breaking brand.
One pipeline pushes the right copy, assets, and prices to each market. And human approvals keep Compliance comfy.
Modernise your legacy
Compose on top of your existing systems (legacy included) to transform, combine and distribute product data at scale.
We can unify product information into a single model and deliver it to one or many storefronts. This approach is already proven at multi-store scale – Enterspeed powers 25+ Shopify shops globally with data transformation and distribution, including a unified product model with prices, translations, and variations
Works with what you already have
We connect with any of your website platforms, media tools, internal knowledge, and search – no forced replatform.
Want the technical details?
We keep the deep tech dive on product pages, so this stays readable 😉 But in case you do want to dive deeper, this is where you go:
- The key concepts of Enterspeed → Overview | Enterspeed Docs
- Connectors & integrations (full list) → Enterspeed Integrations | Enterspeed Docs
- Security & compliance → Trust Center
- API docs (for your architects) → Enterspeed Documentation | Enterspeed Docs
FAQs
Q: How does Speedtrain keep our brand voice across languages?
A: Style guides, terminology lists and per-locale prompts; human approval before publish.
Q: How do you avoid AI hallucinations?
A: Grounding on your product specs and strict validation. No more out-of-policy output in content. Always a human in the loop 😊
Q: Will this slow down our site?
A: No – content is delivered via fast APIs/feeds optimised for caching and Core Web Vitals.
