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Have you talked with your data recently?

Jane Skovbo
Jane Skovbo
Head of Communication & Business Processes at Enterspeed
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Have you ever wanted to move from static dashboards to conversational intelligence? 

This is how you democratise your enterprise data with GenAI (safely) 😀

For more than a decade, most enterprises have chased “actionable insights” with BI teams, tools, and dashboards. And it works – eventually. But it’s slow, expensive and bounded by what humans have time (and think of) to explore.

And when an executive wants a fresh angle, someone has to brief an analyst, rebuild a model, and ship a new report weeks later. Meanwhile, your competitors have moved.

Then, through the past years, everyone has learned to chat with AI. So the AI muscle memory is there. The problem? AI doesn’t know your data. It doesn’t know the commercial reality sitting across your ERP, PIM, CMS, CRM, data warehouse, and finance systems. That’s the AI blind spot.

This is where data orchestration + GenAI changes the game.

Why talking with your data beats clicking through dashboards

Dashboards are valuable, but they’re fundamentally static. They show the questions you already knew to ask.

Conversational intelligence, on the other hand, lets leaders query any angle in real time, follow up instantly, and generate the next report on the fly. The difference isn’t small nuance. You can cut time significantly. Minutes instead of weeks.

What “democratised data” actually means

Democratised data means giving secure, governed access to insights for everyone who needs them – not just the BI team.

It’s the difference between a handful of specialists digging for insights and an organisation that can ask and act at scale.

Examples on what executives might want to know:

  • “Which of our campaigns and activities actually drive growth? Do we focus on the right ones?”

  • “Show me the five most important questions we’re not asking about next year’s growth. Then draft the analysis for question #1.”

  • “Spot regional performance outliers, estimate impact, and propose corrective playbooks. Then package the findings for the board.”

The pragmatic path: seven steps from raw data to conversational answers

You don’t get conversational intelligence by plugging a chatbot into a data swamp. You need a pipeline:

  1. Extract data from source systems.
  2. Store it in a controlled environment.
  3. Transform for structure and quality.
  4. Join/merge across domains (products, customers, pricing, content).
  5. Expose clean, governed entities to GenAI.
  6. Configure prompts, guardrails, and retrieval so answers are grounded and auditable.
  7. Operationalise access – search, chat, reports – to the right roles with logs and approvals.

With a proper orchestration layer, much of this heavy lifting is pre-built, which is why credible proofs can be done in days, not quarters. 

Also check out: What is Enterspeed Core? 

“But we already have BI…”

Great. Keep it. Use BI for stable KPI monitoring and compliance reporting. Then add a conversational layer for exploratory analysis, what-ifs, and cross-domain questions where static dashboards hit the wall. 

The two are complementary – one is the rear-view mirror, the other is your co-driver.

Security and governance aren’t optional

Executives will (rightly) ask about privacy, control, and compliance. The enterprise-grade answer is straightforward: run on cloud standards you already trust, choose vendors who align with your certifications (check out what we’re doing on that front in Enterspeed), and enforce access at the data layer. 

What "good" looks like in 90 days

  • Leadership runs weekly strategy and performance reviews directly off conversational analyses, not emailed decks.

  • Commercial teams self-serve market and product insights without queueing for analysts.

  • Operations spot anomalies and act before they hit revenue.

  • Compliance logs every question, answer, and data touch for audit.

Where Enterspeed fits

Enterspeed makes your enterprise data AI-ready in minutes – no long projects or custom plumbing. With a few clicks, our Core platform ingests, cleans, and structures data from every system so it’s secure, governed, and ready for Gen AI.

Then SpeedBrain takes over:

  • Pushes that trusted data to a GenAI engine within the same infrastructure.
  • Provides the conversational interface so anyone in the organisation can query and explore it directly.

The result is a single platform that both prepares your data and delivers a safe, chat-style experience – turning siloed information into thousands of informed decisions, not just a handful of analyst reports.

Also, we have a ISO27001 certification, we’re GDPR compliant, and Secure by design. You can read all about how we work with compliance in our Trust Center - Enterspeed

Discover more. Succes stories and insights 🤓​

This is where you dive in further.

Jane Skovbo
Jane Skovbo
Head of Communication & Business Processes at Enterspeed

Thrown into tech marketing and loving it. Mother of two, wife of one, runner, and reader of romance.

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